Truecaller will soon start making its caller identification service available over WhatsApp and other messaging apps to help users spot potential spam calls over the Internet, the company told Reuters on Monday. The feature, currently in beta phase, will be rolled out globally later in May, Truecaller’s Chief Executive, Alan Mamedi said.
WhatsApp is one of the most used messaging platform in Nigeria. The company says it uses spam detection technology to spot and take action on accounts engaging in abnormal behaviour and lets users block and report problematic accounts.
Truecaller has 350 million users globally and earns its revenue from advertising, subscription services, and verified listings from businesses.